Brand teardowns, platform guides and field notes on how China’s internet talks about Western brands.
Which Western beauty brands China actually talks about, ranked by real Xiaohongshu and Douyin buzz. L’Oréal leads, but 97% of its buzz is bought. Strip that out and YSL is the one China truly loves.
View the index →Chinese social commerce runs on five community idioms that carry precise commercial meaning. Learn to read buying intent, heads-up warnings, dupe tests, empty-bottle proof and daigou chatter.
Xiaohongshu drives beauty and lifestyle purchase decisions for 300M+ users. Brandwatch and Meltwater now list it as a source and still return a mention count scored by an English-trained model. Here's what that misses.
China Radar — one story, one dataset, one so-what. Free, every Monday.
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Read Chapter 1 of the Playbook
AI Foundation Models — how DeepSeek and Qwen crossed a billion downloads while Western boards were counting Mag7 capex, and which layers of the AI stack the rotation has not reached. No excerpt tricks: it is the full chapter.
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