New field guide · 2026 edition
China Market Entry Playbook 2026
Decode the 22 industries defining modern China before the market moves faster than your board deck.
456
pages
22
industries
2026
edition
Who it is for
For people curious about China.
Separate durable China category shifts from one-cycle hype.
Read 22 industries through capital, policy, platform, and consumer behavior.
Know where Western incumbents still hold structural advantage.
Build a 2026-2030 China participation, defense, or partnership thesis.
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Open free previewIntroduction
The market has moved. The frame has updated.
Table of contents
Show the 22-category map and reading path.
Sample chapter
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Selected pages from the final PDF: table of contents, industry chapters, photo-rich analysis, and author context. Enough to feel the depth without giving the book away.
Inside the book
A map of modern China.
Twenty-two industries arranged as one operating system: technology, infrastructure, consumption, and culture-capital feedback loops.
6 chapters
Technology Stack
4 chapters
Mobility & Energy
7 chapters
Consumer & Commerce
5 chapters
Culture, Capital & Life
Technology, infrastructure, consumption, and culture-capital loops create the operating map behind the 22 chapters.
About the author
Annie Chan
Annie is a bilingual writer, cross-border operator, and strategic advisor whose work bridges Chinese and Western consumer categories. She spent 13 years running global marketing at Transsion / TECNO and NetEase, sits on the jury of the Effie Awards Greater China, and lectures at the Peking University School of Economics.
Her work sits between field operations and strategic analysis: consumer brands, internet platforms, retail, cross-border ventures, and the investors and operators trying to understand where China is moving next.
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