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China × Global · Weekly Essays
Your insider lens on China — Business · AI · Tech · Marketing.
13 years operating across 60 markets. Joined by 15,000+ founders, operators, and strategists in 23 countries. Bestselling Author.
15K+
Readers
23
Countries
60+
Markets
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Bestselling Author
About Annie
Annie spent 13 years inside one of the most underestimated marketing operations of the past decade — global digital lead at Transsion / TECNO, running paid acquisition and brand across 60 countries on a nine-figure annual budget.
In 2021 she went independent. Built a multi-channel audience to $1M+/month GMV, became a bestselling author, and now writes the dispatches she wishes she'd had access to a decade ago.
Annie Chan Talk is where she translates China for the world — and helps the world reach China.
Latest
AI · 12 min
It isn't DeepSeek vs OpenAI. China has three AI lab archetypes, and most Western operators only know one. Here's the map that fixes your vendor evaluation framework.
AI · 13 min
The geopolitics framing is wrong. The real story rewrites your M&A playbook — how to value agent SaaS, how to structure China-origin M&A, and which exits remain viable for the next wave of Chinese AI teams.
AI · 8 min
The brands that win with AI in 2026 aren't the ones with the best AI tools — they're the ones with the best systems. Here's the exact content creation system Annie uses to produce multi-platform content at scale.
From readers
Annie's lens on the outside-in playbook reframed how I think about scaling globally. The China-to-world arbitrage she draws is something I haven't seen articulated anywhere else in English.
Reading Annie is like having a dispatch from the front lines. The post on Douyin commerce was three months ahead of anything else I read in English-language media.
We were trying to sell into China with a Western media plan. Annie's playbook saved us three quarters of guessing — and a five-figure ad-budget waste — by simply pointing us at the right channel from day one.
Weekly · Free
Every Monday, one dispatch on what's actually working in China — and one cross-border arbitrage Western brands keep missing.
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